As for a multimedia arts student, marketing is what I need in the future to make money out of my works. I need marketing to manage everything.
I need to market my potential clients and capture value from my clients, my works should meet the needs and wants of my clients, I should have my strategy to attract people to patronize my works and build profitable relationship with them.
Multimedia is always connected to marketing because most of all multimedia arts need audience/buyers/clients. It is necessary to learn the basics of marketing so that I will be able to apply it someday when I am working in the real world. Basically, marketing is building profitable customer relationships by creating value for customers and capturing value in return.
There are also other components of marketing such as advertising, public relations,promotion, publicity and sales and what is the relevance of this to multimedia?
Advertising in multimedia can be useful at the moment of the creation of a multimedia work. Promotion starts when the multimedia work created by the artist began to post it and when he starts to spread it while public relations starts when people react or inquire about the work publicity starts when people continuously suggesting your works to other people and the people themselves make your work popular to everyone and sales is the cultivation of the prospective clients/buyers.
The 3A's of marketing is also relevant to multimedia.
1. Awareness- the artist should inform the people that he exists and inform the public about your products and services.
2. Affordability- the price of the works or services you offer should always be reasonable and affordable to everyone or your services should comply with the kind of quality you serve.
3. Availability- you should have a target audience within the area so that you can be sure of what kind of services is needed in the kind of environment or area you are planning to start your multimedia business.
That's the relevance of multimedia to marketing for me.
I need to market my potential clients and capture value from my clients, my works should meet the needs and wants of my clients, I should have my strategy to attract people to patronize my works and build profitable relationship with them.
Multimedia is always connected to marketing because most of all multimedia arts need audience/buyers/clients. It is necessary to learn the basics of marketing so that I will be able to apply it someday when I am working in the real world. Basically, marketing is building profitable customer relationships by creating value for customers and capturing value in return.
There are also other components of marketing such as advertising, public relations,promotion, publicity and sales and what is the relevance of this to multimedia?
Advertising in multimedia can be useful at the moment of the creation of a multimedia work. Promotion starts when the multimedia work created by the artist began to post it and when he starts to spread it while public relations starts when people react or inquire about the work publicity starts when people continuously suggesting your works to other people and the people themselves make your work popular to everyone and sales is the cultivation of the prospective clients/buyers.
The 3A's of marketing is also relevant to multimedia.
1. Awareness- the artist should inform the people that he exists and inform the public about your products and services.
2. Affordability- the price of the works or services you offer should always be reasonable and affordable to everyone or your services should comply with the kind of quality you serve.
3. Availability- you should have a target audience within the area so that you can be sure of what kind of services is needed in the kind of environment or area you are planning to start your multimedia business.
That's the relevance of multimedia to marketing for me.
